In a unique crossover between culinary icons and pet care, celebrity chefs Ranveer Brar, Sanjeev Kapoor, and Vikas Khanna have come together for a collaborative campaign with Drools India. Multiple posts across their Instagram handles highlight the brand, signaling a coordinated influencer push.
The collaboration stands out for bringing together some of India’s most respected culinary personalities, lending credibility and mass appeal to the pet food brand. Through engaging content formats, the chefs integrate Drools products into their storytelling, expanding the brand’s reach beyond traditional pet owner communities.
This multi-influencer strategy reflects a growing trend where brands leverage high-profile personalities across niches to create larger cultural impact. With food and lifestyle creators backing the campaign, Drools India is positioning itself strongly in the premium pet nutrition segment.
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